I work in digital advertising for a web development and marketing agency in San Antonio. We mainly work with small businesses starting their journey in digital advertising which means they’re starting from scratch and many times little to no budget.
This means I often have little to no direction with data as many have sites that are weeks or even days old. This is a hurdle which I often counter with industry research. I use tools like Google’s Keyword Planner, SpyFu, and from previous accounts my agency has worked on.
The biggest hurdles with paid search is knowing beyond Bing and Google Ads. It’s knowing the SEO, social media, and the other parts that go into advertising and marketing. These are all parts that I try to understand to give a full recommendation to customers when we are in the early stages of data collection.
I’m not saying you have to have all these skills and master them. Simply have an understanding of these skills and be able to communicate with others when you have a problem.
Recently, I made it a goal to be more active on Twitter (yes, I still…
As someone who navigates the digital world differently due to a congenital disability from amniotic…
As a lifelong enthusiast of Lego, I've been excited to witness the evolution of its…
I collected a few of my favorite sci-fi TV shows and movies. A few might…
I have tried many smart home platforms since buying my first smart home tech in…
I do a version of these annual reviews each year: 2022 2021(Cheated with a mid-year…