Books

I’ve compiled a list of books I have read over the past 2~ years that I recommend, folks. Some of these are marketing industry-related or business; others are non-fiction books I couldn’t put down!

Subtle Art of Not giving a F*ck

Self-help guide on how to stop trying to be “positive” all the time. Become better and happier.

The Cilantro Diaries

Business Book with core values for life and career growth. I have adopted some of the principles into my day-to-day life.

The Rack We Built

Story of how Rackspace was built. The Rackspace community has built and grown San Antonio, it’s had a significant effect on my career.

Atomic Habits

The book is about building strong and healthy habits. Considered on of the best self-help books arounds.

Tafolla Toro

About Lorenzo’s time growing up in San Antonio in a fairly rough part of town.

Company of One

A business book about staying small while growing revenue and profit. Paul works on Fathom Analytics and runs the business with himself and a partner. He’s successful without growing headcount.

Billion or Bust

This book is from the CEO of Rackspace, who built the company from a couple of million to a billion-dollar company.

Ready Player One

A book based in an alternate world where everyone “lives” in a VR world. There is a quest to find hidden keys to the OASIS.

Ready Player Two

Follow up-to Ready Player One. It’s the sequel to the first book.
OASIS founder James Halliday’s contest was won, and this follows the days after where another quest to find an answer must be discovered.

Zero to Sold

An indie-hackers guide to building a sustainable business.
You’ll learn how to test ideas, find your audience, how to grow your business, and how to make it sellable.

The 1-Page Marketing Book

Marketing book that simplies marketing and focused on growth and how to make more profit from exisitng customers.
Talks about how to get started with small budgets, increase prices, and how to do sales without being pushy.