Books

I’ve compiled a list of books I have read over the past 2~ years that I recommend, folks. Some of these are marketing industry-related or business; others are non-fiction books I couldn’t put down!

Subtle Art of Not giving a F*ck

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  • Self-help guide on how to stop trying to be “positive” all the time. Become better and happier. 

The Cilantro Diaries

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  • Business Book with core values for life and career growth. I have adopted some of the principles into my day-to-day life.

The Rack We Built  

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  • Story of how Rackspace was built. The Rackspace community has built and grown San Antonio, it’s had a significant effect on my career.

Atomic Habits

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  • The book is about building strong and healthy habits. Considered on of the best self-help books arounds.

Tafolla Toro

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  • About Lorenzo’s time growing up in San Antonio in a fairly rough part of town.

Company of One

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  • A business book about staying small while growing revenue and profit. Paul works on Fathom Analytics and runs the business with himself and a partner. He’s successful without growing headcount.

Billion or Bust

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  • This book is from the CEO of Rackspace, who built the company from a couple of million to a billion-dollar company.

Ready Player One

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  • A book based in an alternate world where everyone “lives” in a VR world. There is a quest to find hidden keys to the OASIS.

Ready Player Two

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  • Follow up-to Ready Player One. It’s the sequel to the first book.
  • OASIS founder James Halliday’s contest was won, and this follows the days after where another quest to find an answer must be discovered.

Zero to Sold

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  • An indie-hackers guide to building a sustainable business.
  • You’ll learn how to test ideas, find your audience, how to grow your business, and how to make it sellable.

The 1-Page Marketing Book

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  • Marketing book that simplies marketing and focused on growth and how to make more profit from exisitng customers.
  • Talks about how to get started with small budgets, increase prices, and how to do sales without being pushy.