Books

Books

I've compiled a list of books I have read over the past 2~ years that I recommend, folks. Some of these are marketing industry-related or business; others are non-fiction books I couldn't put down!

The Cilantro Diaries

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  • Business Book with core values for life and career growth. I have adopted some of the principles into my day-to-day life.
  • I know Lorenzo and love everything he's written.

The Rack We Built  

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  • Story of how Rackspace was built. The Rackspace community has built and grown San Antonio, it's had a significant effect on my career.
  • Again, written by Lorenzo, who grew with Rackspace from the early days..

Atomic Habits

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  • The book is about building strong and healthy habits.
  • James Clear gave a strong and shocking story at the beginning that hooked me and made me believe if I followed his path, I could affect change.

Tafolla Toro

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  • Another book by Lorenzo. This one is about his time growing up in San Antonio in a fairly rough part of town.
  • He frames all the stories with core values and how they changed his perspectives on life. It's about mental health and how he's coped.

Company of One

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  • A business book about staying small while growing revenue and profit.
  • Paul works on Fathom Analytics and runs the business with himself and a partner. He's successful without growing headcount.

Billion or Bust

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  • Another book about Rackspace. This gave an entirely different perspective.
  • This book is from the CEO of Rackspace, who built the company from a couple of million to a billion-dollar company.

Ready Player One

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  • A novel that has now become a movie - if you haven't heard of this title, you must live under a rock.
  • A book based in an alternate world where everyone "lives" in a VR world. There is a quest to find hidden keys to the OASIS.

Ready Player Two

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  • Follow up-to Ready Player One. It's the sequel to the first book.
  • OASIS founder James Halliday's contest was won, and this follows the days after where another quest to find an answer must be discovered.

Zero to Sold

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  • An indie-hackers guide to building a sustainable business.
  • You'll learn how to test ideas, find your audience, how to grow your business, and how to make it sellable.

The 1-Page Marketing Book

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  • Marketing book that simplies marketing and focused on growth and how to make more profit from exisitng customers.
  • Talks about how to get started with small budgets, increase prices, and how to do sales without being pushy.