Leon Hitchens

The most consequential conversation online these days is around privacy. How do users consent to be tracked?What information should companies and brands collect on users?As a marketer, I have used Google Analytics and other fairly invasive tracking tools. I see daily the amount of data collected from the

If you're using content to gain traffic, you're thinking about search engine optimization. In the previous blog post, I highlighted how important SEO is for growing a blog. I only briefly mentioned how optimizing for search helped me grow Digital Bounds over the years. I started planning how I could

Before I started my career in digital marketing as a digital strategist, I began my career online blogging. I grew up when blogs like Gizmodo, Engadget, and Android Authority, were coming to age. I experienced the tail end of the "golden age of blogging." I started a technology blog online,

I manage Google Ads and other paid platforms for companies through Digiboost. I work with platforms like Google Ads, Facebook Ads, DoubleClick, Buy Sell Ads and direct buys for startups and small businesses. I've managed thousands of dollars to a few hundred dollars for companies. I've set up small campaigns

I work with Facebook Ads daily, managing ads for SaaS businesses at Digiboost. Facebook Ad campaigns that are well-crafted can drive high-quality traffic and leads at lower costs than other platforms. I've seen Facebook drive leads to small businesses, e-commerce sites, and even b2b businesses. When accounts don't have a

Online advertising is a growing business - it's estimated to be a $15 billion industry. That's larger than the TV advertising industry by leaps and bounds! I'm the lead digital strategist at Digiboost, which works with small businesses and SaaS startups in San Antonio. I've learned a lot about digital