Google Universal Analytics is Being Shut Down in Favor of Google Analytics 4 (GA4)

Laptop with Coffee Reviewing Google Analytics

Google is making more changes to its marketing tools.  First, Google rolled out changes to their Google Partner program. Then, Google announced they were ending support for expanded text ads on Google Ads in favor of responsive search ads.  Now Google is going to replace Universal Analytics (UA) with GA4. Starting July 1st, 2023, UA […]