Leon Hitchens
I am a digital creator, business owner and internet marketer based in Texas.
I use the internet to create and share my work with the people, to sell my products and services, and to market my businesses. I am passionate about using the internet to build connections and make an impact.
$500K+
Annual Revenue
5
Businesses Owned
2nd
Degree Blackbelt
Google Universal Analytics is Being Shut Down in Favor of Google Analytics 4 (GA4)
Google is making more changes to its marketing tools. First, Google rolled out changes to their Google Partner program. Then, Google announced they were ending support for expanded text ads on Google Ads in favor of responsive search ads. Now Google is going to replace Universal Analytics (UA) with GA4. Starting July 1st, 2023, UA…
Lifestyle Creep – Fix Budgets Fast
Lifestyle creep happens. It happens rather quickly. I’ve started to experience the creep. I put the creep off for a long time, not buying a new car or moving when I got a raise or made more money through a business. But in late 2021, I made a lifestyle shift unconsciously, buying a new home…
Tools & Software Needed to Run a Remote Marketing Agency
Are you building an agency or starting your agency out? I’ve put together a list of tools, software, and thoughts on effectively running a remote marketing agency. But what are my qualifications? I’ve worked in agencies and helped build them from zero in revenue to tens of thousands of recurring revenue each month—the most powerful…
Responsive Search Ads Switch on Google Ads & Template for Writing Them
Google is sunsetting Expanded Text Ads on Google Search this summer. If you don’t run or manage Search Ads on Google, you won’t notice a difference when you Search. Now, if you manage Google Ads – you will notice a difference. Writing Ads hasn’t changed much since Google Ads (back then Google AdWords) launched in…
Easily Collect Customer Testimonials and Embed Them on Your Site
Social proof is a crucial part of a business or sales landing page. Potential customers look for reviews from other customers who have used the service or product—looking for positive feedback and experiences. Not only do customers look for social proof, its been proven that customer testimonials increase conversion rates on landing pages. The old-school…
What’s In My Bag (Gadgets & Apps), 2022 Edition
I love gadgets. I started out tech blogging – attending CES, SXSW, and other Tech launches. I was inspired by others who do “what’s in my bag” on YouTube to do one of my own. I am combining the gadgets with software, much like Matt Mullenweg. This list includes personal apps and gadgets. I may…