Before I started my career in digital marketing as a digital strategist, I began my career online blogging. I grew up when blogs like Gizmodo, Engadget, and Android Authority, were coming to age. I experienced the tail end of the “golden age of blogging.” I started a technology blog online, which garnered thousands of monthly…
I manage Google Ads and other paid platforms for companies through Digiboost. I work with platforms like Google Ads, Facebook Ads, DoubleClick, Buy Sell Ads, and direct buys for startups and small businesses. I’ve managed thousands of dollars to a few hundred dollars for companies. I’ve set up small campaigns for IronMic. I’ve helped set…
I work with Facebook Ads daily, managing ads for SaaS businesses at Digiboost. Facebook Ad campaigns that are well-crafted can drive high-quality traffic and leads at lower costs than other platforms. I’ve seen Facebook drive leads to small businesses, e-commerce sites, and even b2b businesses. When accounts don’t have a lot of success with Facebook…
Online advertising is a growing business – it’s estimated to be a $15 billion industry. That’s larger than the TV advertising industry by leaps and bounds! I’m the lead digital strategist at Digiboost, which works with small businesses and SaaS startups in San Antonio. I’ve learned a lot about digital advertising in a short period….
My first introduction into SEO was with blogging on Digital Bounds. I wrote about technology and gadgets and started to research why some blog posts were getting more traffic than others. Most of the posts that were getting traffic spikes were pulling in a substantial amount of traffic from Google. As I discovered how users…
Makers are launching new products every day on Product Hunt, Indie Hackers, and other websites. Along the way, they’re growing and building the products for weeks and months before the official PH launch. Most of their growth is either through launching on Product Hunt or from their audience they’ve attracted on Twitter, Twitch, Makerlog, and…
A question I often get asked is “does your website speed lower your rank on Google?” The short answer is yes! In fact, page speed is one of the most significant ranking factors for websites. Google wants sites to load super, super fast. A study from Google showed 53% of website visits would likely result…
Estimates place 20% of online clicks are from bots or click farms. I’ve always been skeptical of online ad fraud claims. The companies behind the “research” are also slinging their software to everyone. Now, these companies are always the only ones willing to say some percent of ads are not being clicked or seen by…
Setting Up Google Tag Manager with Google Analytics isn’t as hard as it needs to be. A common misconception is Google Tag Manager is the same thing as Google Analytics. This is not the case! Google Tag Manager is a more powerful and separate too. The Tag Manager is a solution to manage the tags…
Marketers Chat is for the indie marketer. No BS here! Hi 👋 My name is Leon Hitchens. I am a digital marketer with experience with search engine optimization, Google Ads, Facebook Ads, content marketing, and WordPress. During my day job ☀️ – I work with small business and startups to form a marketing strategy to…