A friend, Kyle McDonald, suggested a mechanical keyboard as a purchase. After succumbing to peer pressure and doing some research, I purchased a pre-built mechanical keyboard (Keychron). Since then, I have dived deeper into the world of mechanical keyboards, discovering different types of switches, custom boards, and other companies. My favorite part is the building…
Over the past few months, I have started re-branding my site and materials related to my social media. I took cues from topographic maps after buying some custom keycaps for my mechanical keyboard. The topographic maps give texture to the graphics and My personal branding is important. After the refresh, I wanted to solidify the…
In June 2022, I started a new niche website. The website, Brisket Pro, is focused on smoking brisket, recipes, and common mistakes. The idea of the site came around when I bought a Traeger. I’ve hired a designer who created the overall brand. Then I hired a writer to write the content. So far, here…
In 2022, the gym, health, and fitness industry market is predicted to grow by 20%. You understand as a gym owner or personal trainer that a growing sector means a highly competitive environment for your company. Even if you have a fantastic program, it can be difficult to attract new members on a regular basis….
Google is sunsetting Expanded Text Ads on Google Search this summer. If you don’t run or manage Search Ads on Google, you won’t notice a difference when you Search. Now, if you manage Google Ads – you will notice a difference. Writing Ads hasn’t changed much since Google Ads (back then Google AdWords) launched in…
Social proof is a crucial part of a business or sales landing page. Potential customers look for reviews from other customers who have used the service or product—looking for positive feedback and experiences. Not only do customers look for social proof, its been proven that customer testimonials increase conversion rates on landing pages. The old-school…
I recently got an invite for Clubhouse, and I discovered how to access Twitter Spaces. Both have apps have the same concept. Each offers open rooms for anyone to talk about current events or around any topic that you could imagine. Clubhouse is currently iOS only, plus it requires an invite. Twitter Space is still…
The most consequential conversation online these days is around privacy. How do users consent to be tracked? What information should companies and brands collect on users? As a marketer, I have used Google Analytics and other fairly invasive tracking tools. I see daily the amount of data collected from the user by Google. The data…
It’s been a while since I’ve updated my personal brand online. I have more recently started focusing on my personal site, Twitter, and profiles online. I sunsetted my tech blog – Digital Bounds. Now, I am writing on this blog more often than I was in the past. I dropped off last month but started…
If you’re using content to gain traffic, you’re thinking about search engine optimization. In the previous blog post, I highlighted how important SEO is for growing a blog. I only briefly mentioned how optimizing for search helped me grow Digital Bounds over the years. I started planning how I could expand on the topic of…