Google Universal Analytics is Being Shut Down in Favor of Google Analytics 4 (GA4)

Google Universal Analytics is Being Shut Down in Favor of Google Analytics 4 (GA4)

Google is making more changes to its marketing tools.  First, Google rolled out changes to their Google Partner program. Then, Google announced they were ending support for expanded text ads on Google Ads in favor of responsive search ads.  Now Google is going to replace Universal Analytics (UA) with GA4. Starting July 1st, 2023, UA…

Tools & Software Needed to Run a Remote Marketing Agency

Tools & Software Needed to Run a Remote Marketing Agency

Are you building an agency or starting your agency out? I’ve put together a list of tools, software, and thoughts on effectively running a remote marketing agency. But what are my qualifications? I’ve worked in agencies and helped build them from zero in revenue to tens of thousands of recurring revenue each month—the most powerful…

Responsive Search Ads Switch on Google Ads & Template for Writing Them

Responsive Search Ads Switch on Google Ads & Template for Writing Them

Google is sunsetting Expanded Text Ads on Google Search this summer. If you don’t run or manage Search Ads on Google, you won’t notice a difference when you Search. Now, if you manage Google Ads – you will notice a difference. Writing Ads hasn’t changed much since Google Ads (back then Google AdWords) launched in…

Easily Collect Customer Testimonials and Embed Them on Your Site

Easily Collect Customer Testimonials and Embed Them on Your Site

Social proof is a crucial part of a business or sales landing page. Potential customers look for reviews from other customers who have used the service or product—looking for positive feedback and experiences. Not only do customers look for social proof, its been proven that customer testimonials increase conversion rates on landing pages. The old-school…

My Thoughts on the 2021 Tesla Model 3 Standard Range Plus (LFP Model)

My Thoughts on the 2021 Tesla Model 3 Standard Range Plus (LFP Model)

I am not a car enthusiast by any means, but buying a Tesla has always been my dream. In September, I finally realized my goal of buying a Tesla. So I bought the Tesla Model 3 Standard Plus. This model is the LFP (lithium-iron-phosphate) battery version, a slightly lower range than the other Tesla Model…