When I have to put together a blog post or article, I prefer to do it in Google Docs. That way, my work is accessible outside of WordPress or any other CMS. Getting that blog post into WordPress or another CMS isn’t always easy. Gutenberg editor has made it easier, but there are better ways. …
Keeping an organized calendar is increasingly challenging. However, if you manage to keep a clean calendar, scheduling new meetings is even harder. If you schedule those meetings yourself, you are likely playing calendar tag or struggling to find a time that works for you and the others attending the meeting. COVID changed the landscape around…
Live chat is now a commodity with dozens of options. I was asked which are the best options on the market, narrowing down to Tidio and Drift. Outside of those two options, the top chat plugins include: Olark LiveChat Tawk.To Drift Zendesk Chat Intercom Tidio Each of them offers integrations with WordPress and other popular…
Have you thought about starting a blog around a hobby or interest you have, but you’re unsure if it’s a common interest? That’s how you know you may be onto a niche site idea. If you have a hobby and others enjoy it too, there is likely a large enough pool of people online who…
If you are a freelancer or agency, you may have a lot of WordPress sites to manage. Each month, it can take dozens of hours to keep the WordPress core, themes, and plugins up to date. Then you have to consider security, backups, and page speed optimization. The tools on the market to do this…
Google is making more changes to its marketing tools. First, Google rolled out changes to their Google Partner program. Then, Google announced they were ending support for expanded text ads on Google Ads in favor of responsive search ads. Now Google is going to replace Universal Analytics (UA) with GA4. Starting July 1st, 2023, UA…
Lifestyle creep happens. It happens rather quickly. I’ve started to experience the creep. I put the creep off for a long time, not buying a new car or moving when I got a raise or made more money through a business. But in late 2021, I made a lifestyle shift unconsciously, buying a new home…
Are you building an agency or starting your agency out? I’ve put together a list of tools, software, and thoughts on effectively running a remote marketing agency. But what are my qualifications? I’ve worked in agencies and helped build them from zero in revenue to tens of thousands of recurring revenue each month—the most powerful…
Google is sunsetting Expanded Text Ads on Google Search this summer. If you don’t run or manage Search Ads on Google, you won’t notice a difference when you Search. Now, if you manage Google Ads – you will notice a difference. Writing Ads hasn’t changed much since Google Ads (back then Google AdWords) launched in…
Social proof is a crucial part of a business or sales landing page. Potential customers look for reviews from other customers who have used the service or product—looking for positive feedback and experiences. Not only do customers look for social proof, its been proven that customer testimonials increase conversion rates on landing pages. The old-school…